Building the City That Waco Wants
With the grand opening of Sprouts Farmers Market and the news that TJ Maxx and Nordstrom Rack are coming soon, it feels like major retailers are finally putting their faith in the Waco market. For years, Waco has heard some version of the same question from national brands: Is the market big enough? Increasingly, the answer seems to be yes. But behind those new storefronts is a much bigger story about how Waco has worked to convince businesses that the city is ready for them — and, perhaps more importantly, how city leaders are deciding which businesses Waco is ready for.